Facebook Reports Second Quarter 2012 Results →
In the link above, we get to see the first quarterly earnings report from Facebook. Some interesting numbers are exposed.
First that pops out is that Facebook had 995m unique users monthly with 552m daily users. Over half of their users use the mobile clients. These are massive numbers.
The next thing that stands out to me is that 84% of their revenue comes from advertising, totaling $992m. They also claim to have data supporting the notion that their advertising campaigns work well. They specifically claim that 70% of their ad campaigns result in earning 3x, or more, than it cost to run the campaign. 50% returned 5x, or more.
They also made over a billion in revenue, which you can guess from the numbers above. Specifically, $1.2B. I’m not sure what they’re doing outside the GAAP, but the numbers in GAAP seem to suggest they’re spending more than they’re earning right now. The non-gaap, which I don’t know enough about, suggests they’re on a steady growth trajectory.
What are your thoughts?
