First, this is awesome. It’s hilarious and it makes me want to share it with other people, as a good Internet ad does.
The real win, however, is that people on Twitter keep saying Old Spice did it again. No one cares which advertising agency came up with this iteration on the current hilarious campaign, and only a few people are going to talk about it, unless they work in advertising.
This is exactly what we’d expect to happen, but we can watch it happening in real time right now on Twitter. Kudos to Tim and Eric. Yes, this Tim and Eric.